About IM

Let me tell you a story.

As a child, I once stopped a random family in the grocery store to share the tale of my dad’s car breaking down. I mind my own business in the supermarket now, but I still own the same enthusiasm for telling a good story.

While studying advertising, I’ve learned how to root stories in strategy and deliver them in a variety of contexts. A good brand turns great when elevated by powerful narratives that speak to human truths. My writing helps strategy and honesty hold hands to create branded stories consumers can hold close to their hearts.

​Favorites: emotional and empowering ads, eating cake pops with my niece, quoting “The Office” and “Friends,” Madrid, Rosalía’s “El Mal Querer” album