Hola! I’m Indira.
A Chicago-based writer who never runs out of words.
I help purpose-driven brands and businesses say exactly what they want to say online, exactly how they want to say it. Messaging matters more than ever in this digital-first world. I’d love to be your online bestie and partner in writing cool stuff.
I’ve worked with a wide variety of clients, but I have a special place in my heart for woman-owned, minority-owned and immigrant-owned businesses.
Let’s create and nurture engaged communities around your mission and make your comms irresistible.
Writing? Yes.
Strategy? Also, yes.
I specialize in helping brands find their unique voice and infuse their personality into all their written communications while keeping every word optimized for searchability. I have a good few years of practice under my belt and a fancy piece of paper I got after studying this stuff for four years.
I earned a degree in Advertising from the University of Illinois with a focus on strategy and went on to work as a copywriter at some of the biggest advertising agencies in Chicago. I’ve written for brands like the US Postal Service, Barilla Pasta, Xfinity, Mrs. Meyer’s, Glade, Jack Daniel’s Tennessee Whiskey, Wasa Crispbread, TIAA and Chicago Public Schools.
Currently working as a Senior Marketing Editor + Copywriter at United Airlines.
More about the girl behind the words
I’m a half-Spanish, half-Indian daughter of immigrants born and raised in Michigan, USA
I’m obsessed with flowers, but I think you could probably tell
I love the beach, cats and dogs, anything purple and a lil’ sweet treat after any minor inconvenience
My proudest accomplishment is having published my book, Three Halves
A person’s Spotify tells you a lot about them… here’s mine