The challenge: increase travel within the state of Illinois during Great Outdoors Month (June).
The solution: compile adventure-centered bucket lists that highlight the wide variety of outdoor adventures awaiting travelers within Illinois.
The Press Release
An email template for cold reach-outs to journalists and media outlets.
“Hear the chirps, not the tweets”
Social post mockups encouraging Great Outdoors Month adventures that begin with Enjoy Illinois bucket lists.
Created for an internship interview.