The challenge: women are taught by society that anything to do with periods is shameful and to be hidden. Feminine hygiene products are stealthily snuck from bag to hand. 

The brand: L is an organic feminine hygiene brand placing women and sustainability at their core. L’s purpose is to be “dedicated to the rebellious notion that women everywhere deserve better.

The solution: foster the narrative that periods are an empowering part of womanhood that should be embraced, not hidden.


Background image owned by Glamour.

Created for practice.