The challenge: fight the taboo against talking about reproductive rights in India while promoting the brand’s Polycystic Ovary Syndrome (PCOS) friendly snacks.
The solution: create a journal to accompany Sassy’s product line that discusses PCOS and reproductive rights in a real-talk, sisterly tone that’s positive, empowering and anything but intimidating.
Sassy Sisters Journal
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Created for Sassy, a startup based in New Delhi, India.