Super 8

The challenge: re-position Super 8 as the best motel chain for millennials to choose when making spontaneous travel plans while steering away from negative brand perceptions.

The solution: adventurers should spend their money on what they do while they’re awake. Super 8 provides the bare essentials needed to recharge and get on with the excursion, nothing more and nothing less.

Created for a creative advertising class at the University of Illinois.