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Mrs. Meyer’s Clean Day
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B2C Organic Social Media
Cleaners with…probiotics? Like the stomach ones?
Yep, those are the ones, but they’re not just good for supporting digestive health. Probiotics add powerful, long-lasting cleaning capabilities to products you already use around the house every day.
But, chances are, you’ve never heard of probiotic cleaners. That’s because they’re a pretty new innovation in the cleaning technology space, and Mrs. Meyer’s released some of the very first ones.
With this website, we explained what the heck probiotic cleaners even are and how they work. But in an understandable, non-robotic, I-need-to-buy-these-right-now kind of way.
Landing page
Product description pages
So, now we know that cleaning products can be natural and get the job done.
That’s what makes Mrs. Meyer’s Clean Day products so special. They’re inspired by the many aromatic scents of the garden and designed to disinfect your home naturally.
On our social channels, we glamorize taking a natural approach to cleaning and help people visualize what a garden-inspired life can look like indoors.
Smells like the garden
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With views and scents like those, we'd do dishes all day every day. 😍🌲 @petarmarshall
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Things we always love: flowers, smiles and clean hands 👏
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Bring the fresh and dewy smell of the rain in without the mud, or mess with our newly expanded Rain Water Air Care collection.
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The cutest lil’ thing to share a sink with one of our products.😍 Thanks for sharing, @megkatemcalarney!
Our Presence At The 2022 Rose Parade
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Our Presence At The 2022 Rose Parade 🌹
CREDITS
COPYWRITER
Ogilvy Chicago
Indira Midha
ART DIRECTOR
Charlotte Lantz
CREATIVE DIRECTOR
Tereasa Surratt
PRODUCER
Justin Moreno