CLIENT
US Postal Service
CAPABILITIES
B2C Organic Social Media
B2B Organic Social Media
Mail is as relevant today as ever.
Millions of businesses and individuals rely on the Postal Service every single day. But, outside of necessity, mail is something we believe should remain an integral part of how Americans communicate with one another. That’s why our consumer-facing social channels focus on encouraging all Americans with a mailbox to #SendMoreMail and celebrate every occasion with USPS.
The art of the handwritten letter paired with the perfect stamp will not die on our watch.
A whole lotta mail love ❤️
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When it was crunch time, the women of the 6888th Central Postal Directory Battalion delivered. We are forever grateful for their service. #BlackHistoryMonth
Thanks, @postalmuseum, for keeping this important story in your collection!
Let's talk about stamps, baby
🖃
Let's talk about stamps, baby 🖃
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We are proud to highlight our new Japanese American Soldiers of WWII stamps this Asian American and Pacific Islander Heritage Month. The all-Japanese American 100th Infantry Battalion/442nd Regimental Combat Team, whose motto was “Go For Broke,” became one of the most distinguished American fighting units of World War II. 🇺🇸🇯🇵
To pre-order these stamps, visit usps.com/stamps.
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Donde hay sombra hay luz. 💡 Cuban-American artist Emilio Sanchez is best known for his exploration of shadow and light throughout his work. In celebration of his artistic legacy, USPS presents the new Emilio Sanchez stamps — showcasing four of his most famous lithographs. 🎨 🇨🇺
Pre-order them at usps.com/stamps! ✉️
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Thoughts while watching the major tournament:
*Wow, these people are really good at golf. I wish I was this good at golf.* ⛳
*Mmm, a cold Arnold Palmer would be really nice right now.* 🍹
*Speaking of Arnold Palmer, I should get some of his stamps to put on my next envelope!* ✉️
Get yours at usps.com/stamps!
Dr. Chien-Shiung Wu left her stamp on the world of physics, a field dominated by men throughout her 40-year career. Dr. Wu is remembered for establishing herself as an authority for accurate research that tested the fundamental principle sof physics.
Grab the Chien-Shiung Wu stamps atusps.com/stamps! 🥼 ✨ ✉️
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The sun has many faces that show the different phenomena that it experiences. @NASA’s Solar Dynamics Observatory captured these beautiful images to create our new Sun Science stamps. Each of these stunning photos has been colorized by NASA to correspond with the wavelengths that reveal specific features of the sun’s activity.
Discover these solar stamps at usps.com/stamps, available for pre-order at 12PM EDT.
Dear small businesses…
Any business can benefit from the resources and that USPS offers, crafted specifically with the needs of owners and managers in mind.
The problem? Very few people know they exist. So, we took to LinkedIn to spread the word.
The Numbers
220%
Increase in Twitter followers in 2020
282%
Increase in Instagram followers in 2020
USPS AR LENS
2020 didn’t go as expected - especially the holidays
During the year that shall not be named, many people didn’t get to spend the last days of the year singing their usual carols with family. USPS gave everyone on Instagram an opportunity to send a song to their loved ones and keep the music going, even from afar.
(I’d like to preface this project by saying that I am aware of my complete inability to sing in tune. But I committed to the bit and croaked these carols in front of colleagues on two continents and now you, too).
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In the Tune of “O Christmas Tree”
O envelope, O envelope
Thy letters are so precious
O envelope, O envelope
How lovely are thy stamps
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In the Tune of “Deck the Halls”
Send a card across the country
Fa la la la la la la la la
Shipping gifts is oh-so jolly
Fa la la la la la la la la
Don we now our joyous spirit
Fa la la la la la la la la
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In the Tune of “Jingle Bells”
Greeting cards, Greeting cards
Greet all o’er the place
Oh, what fun it is to send greeting cards away, hey!
Greeting cards, Greeting cards Greet all o’er the place
Oh, what fun it is to send greeting cards away, hey!
CREDITS
COPYWRITER
Weber Shandwick DC
Indira Midha
Weber Shandwick London
ART DIRECTORS
Kate Lee
Tony Avila
DESIGNERS
Maddie Stevens
Abbey Hansen
Grace Geary
CREATIVE DIRECTORS
Jess Phelan
Christine Fitzsimons
Amanda Ozarowski
COPYEDITOR
Johnny Constable